A Bottle of Red or White?
Any entrepreneur will agree that passion is an essential ingredient for success. Winemakers are particularly passionate about the art of making wine. The process of marketing and selling the product...
View ArticleA Dangerous #Occupation
Social media platforms have been flooded with tweets, status updates, images, and videos tagged or associated with the #Occupy movement. A majority of the content is harmless, but in recent days...
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Junction Expands Portfolio to Include New Verticals in Second Half of 2011
Atlanta-based strategic firm Junction Creative Solutions (Junction) expands its reach to include new business verticals, building on the successes of the firm in 2011. Junction continues to broaden its...
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Where Are You Sitting?
November touts “Best Places to Work” issues across many major media outlets. Most prominently, Fortune releases its list of 100 Best Companies to Work For, but numerous other outlets partake in the...
View ArticleJunction Creative Solutions Expands Client Portfolio to Thrive in 2011
Junction Creative Solutions (Junction), an Atlanta-based hybrid strategic firm founded in 2008, marks the end of 2011 by posting 300% growth, its second triple-digit-growth year in a row. This...
View ArticleNew Year’s Resolutions
Looming at the end of each holiday season is a reminder that the New Year is approaching and with it, many feel compelled to declare New Year’s resolutions. For many, it is a tradition with a love-hate...
View ArticleChrome Shines, “Plus” More for Google
Hot on the heels of the news that Google’s Chrome had surpassed Mozilla’s Firefox for the number 2 spot on the list of the most used web browsers, speculation has begun to emerge that it may be a...
View ArticleP2P (Peer to Peer) is the New B2B
Business communication is the latest segment to experience a paradigm shift. Companies are mobilizing clients and colleagues to participate in a conversation via social networking to gather insights,...
View ArticleSoLoMo (Social, Local, Mobile)
At the 2012 Consumer Electronics Show (CES), developers and manufacturers showed off their latest innovations. Powerful computers, ultra-slim OLED TVs, concept cars, and other cutting-edge products...
View ArticleBueller…Bueller…Bueller?
Super Bowl ads have long since been an attraction for viewers. Honda decided to share one of its major advertisements to the public early, much to the delight of many fans of a certain 1986 film. The...
View ArticleLess than Oscar-Worthy
Sunday’s 84th annual Academy Awards were not only a golden night for actors, directors, and producers, but also a major event for advertisers. ABC’s broadcast of Hollywood’s biggest night provided a...
View ArticleJunction CEO Featured on Panel at JFAM Live! Conference
Atlanta-based strategy firm Junction Creative Solutions (Junction) is proud to announce its inclusion by New York-based The Gramercy Institute in The Journal of Financial Advertising and Marketing...
View ArticleJunction CEO Talks Branding at Financial Marketers’ Conference
Julie Gareleck, CEO & Managing Partner, Junction Creative Solutions (Junction), recently spoke as a member of an expert panel at The Journal of Financial Advertising and Marketing (JFAM)’s Live!...
View ArticleThe Price of Gut Instinct is High
Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents...
View ArticlePinpoint Your Social Media Strategy
Since the turn of the New Year, the hotly discussed Pinterest has become the new darling of the social web. The latest concept to take the social media world by storm, the site bestows the power of...
View ArticleRetweet to Eat
**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. Scrolling through my Twitter timeline, one particular tweet caught my eye. “Want...
View Article3 Clever Social Campaigns
Social media has arguably been the single largest trend in marketing over the course of the past few years. As more and more businesses shift their strategies and increase marketing spend on these...
View ArticleTag, You’re It!
The internet marketing research firm comScore, Inc. provides periodic reports illustrating website metrics including tangibles like traffic and more subjective insights like social media and...
View ArticleChecking In on Checking In
A unique concept bridging social networking and location-based marketing, check-in applications have become one of the most prominent trends in marketing. A few years ago, the first round of mobile...
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Hee Haw, Hee Haw
We have all seen or heard stories about controversial ad campaigns on television, radio, and the internet. Some are quickly pulled from public view in reactionary fashion; others are purposefully left...
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